{"id":1275,"date":"2023-03-16T12:25:55","date_gmt":"2023-03-16T17:25:55","guid":{"rendered":"https:\/\/www.picaia.com\/?p=1275"},"modified":"2025-08-06T20:03:44","modified_gmt":"2025-08-07T01:03:44","slug":"our-purpose-craft-innovation","status":"publish","type":"post","link":"https:\/\/www.picaia.com\/es\/blog\/our-purpose-craft-innovation\/","title":{"rendered":"Nuestro prop\u00f3sito: innovaci\u00f3n artesanal"},"content":{"rendered":"<p>Los artesanos ecuatorianos por d\u00e9cadas han enfrentado graves problemas como discriminaci\u00f3n, pobreza, baja remuneraci\u00f3n econ\u00f3mica, poco reconocimiento social, comercializaci\u00f3n de los productos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/www.picaia.com\/wp-content\/uploads\/2023\/03\/Our-purpose_-craft-innovation-1024x563.jpeg\" alt=\"\" class=\"wp-image-1276\" srcset=\"\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<p id=\"viewer-7q04k\">En Ecuador, la artesan\u00eda es identidad y patrimonio, es el trabajo de m\u00e1s de 300.000 artesanos, pero su falta de innovaci\u00f3n va borrando el rastro de nuestra cultura.<\/p>\n\n\n\n<p id=\"viewer-a9rpd\">Picaia es una marca de creaciones de origen que distribuye artesan\u00edas coleccionables en ediciones limitadas hechas a mano con t\u00e9cnicas  ancestrales; introduciendo nuevas historias; integrando el fair trade, blockchain y storytelling; desarrollando una nueva econom\u00eda para m\u00e1s artesanos del Ecuador para competir  en un mercado global con responsabilidad creativa y cultural.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ecuadorian artisans for decades have faced serious problems such as discrimination, poverty, low economic remuneration, little social recognition, marketing of products. In Ecuador, crafts are identity and heritage, it is the work of more than 300,000 artisans, but their lack of innovation is erasing the trace of our culture. Picaia is a brand of original [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[31,33,32,41,50],"class_list":["post-1275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-design","tag-ecuador","tag-handcraft","tag-thirdlings","tag-valdivia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our purpose: craft innovation - Picaia<\/title>\n<meta name=\"description\" content=\"Picaia is a brand from Ecuador that promotes sustainable design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picaia.com\/es\/blog\/our-purpose-craft-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our purpose: craft innovation - 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