Our purpose: craft innovation

Ecuadorian artisans for decades have faced serious problems such as discrimination, poverty, low economic remuneration, little social recognition, marketing of products.


In Ecuador, crafts are identity and heritage, it is the work of more than 300,000 artisans, but their lack of innovation is erasing the trace of our culture.


Picaia is a brand of original creations that distributes collectible handicrafts in limited editions made by hand using ancestral techniques; introducing new stories; integrating fair trade, blockchain and storytelling; developing a new economy for more artisans from Ecuador to compete in a global market with creative and cultural responsibility.