Unbox the most delicious handcrafts in your house. In Picaia, we are dedicated to finding the most talented artisans from Ecuador and bringing to you Ecuador’s greatest treasures: handmade goods. Thirdlings is our first series, but new handcraft innovation will be arriving soon.
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We are a fair trade, inclusive, creative brand looking for exposure in the whole world of our most creative handcraftmen and women. Being true to our origins. Each box will be unique and limited edition.
This is Juan Orrala, 80 years old hancraftman from Valdivia town in the Santa Elena province in Ecuador. He is in charge of Thirdlings manufacture inspired in the valdivian traditions.
Ecuadorian artisans for decades have faced serious problems such as discrimination, poverty, low economic remuneration, little social recognition, and commercialization of products.
In Ecuador, crafts are identity and heritage, it is the work of more than 300,000 artisans, but their lack of innovation and competitiveness is erasing the trace of our culture.
Picaia is a brand of creations of origin that distributes original collectible handicrafts in limited editions made by hand with ancient techniques; introducing new stories; integrating fair trade, blockchain and storytelling; developing a new economy for more artisans from Ecuador to compete in a global market with creative and cultural responsibility.
With more than 20 years of experience in design and communication, Nuno Acosta has dedicated his professional life to exploring the graphics and popular manifestations of Ecuadorian culture.
Promoter of creative and cultural responsibility, he focuses his ideas on creations of origin that highlight the pride of being part of the third world.
WELCOME TO THE THIRD WORLD
